Amba Jewellers, founded in 1971 in Bhawanigarh, Punjab, by Mangal Ram, aimed to commercialize and elevate the family gold making tradition. Through the efforts of successive generations, including the late Shri Ram Krishna and his son Vijay Ashta, Amba Jewellers gained recognition both in India and globally, opening an exclusive jewelry store in Edmonton, Canada. Today, managed by Jasdeep Ashta and his wife Angela, Amba Jewellers is renowned in Edmonton for their traditional and modern 22 karat gold jewelry, diamond jewelry, custom designs, and low making charges, sourcing their gold from Dubai and Singapore to ensure quality.