Nicole Ralph
Overview
Title
Director, Sales
Business Name
We Know Training (WKT)
Languages
- English
Biography
I’m a results-driven sales leader, relationship builder, and business development executive with a passion for driving growth and fostering meaningful connections. A proud Albertan, I am deeply committed to building strong communities and helping businesses thrive.
With a strong background in business analysis, sales, sponsorship, and membership management, I excel at leading high-performing teams, developing strategic partnerships, and creating impactful opportunities for growth. My success is built on integrity, operational excellence, and a relentless focus on delivering value.
I’m always looking to collaborate with like-minded professionals to drive innovation and make a lasting impact. Let’s connect and explore how we can work together!
Education & Work Achievements
Education
- Business Management-NAIT
- Business Analysis-UofA
Work History
- Nicole Ralph – Senior Sales & Partnerships Executive
- A dynamic, results-driven sales and strategic partnerships leader with over a decade of experience building revenue, operational excellence, and stakeholder engagement across national networks, government-affiliated organizations, and business associations. Known for designing and executing impactful growth strategies, leading high-performing teams, and delivering measurable outcomes in challenging markets.
- Professional Experience
- Director, Sales
- We Know Training | Mar 2025 – Present | Edmonton, AB
- Leads the national sales strategy for a fast-growing compliance and safety training organization, with a focus on industry-aligned solutions, account-based selling, and bundling strategies that accelerate revenue growth across regulated sectors. Oversees sales operations, go-to-market initiatives, and enablement programs aligned to annual revenue targets.
- National Director, Business Development
- OpenCircle | Feb 2024 – Mar 2025 | Edmonton, AB
- Directed national business development and member engagement for a 1,700-member healthcare and services network. Built and managed strategic relationships, streamlined operations, and introduced new sales processes to support national expansion and cross-functional collaboration.
- Strategic Partnerships (Contract)
- Edmonton Global | Sep 2023 – Feb 2024 | Edmonton, AB
- Supported regional economic development through partner engagement and investment attraction. Collaborated across public and private sectors to identify strategic opportunities for innovation and business growth.
- Strategic Partnerships Manager & World Trade Centre Edmonton Manager
- Edmonton Chamber of Commerce | Nov 2016 – Aug 2023 | Edmonton, AB
- Held dual leadership roles advancing partnership strategy, sponsorship, and brand visibility. Led cross-sector initiatives that positioned the Chamber and its partners at the forefront of regional business development. Spearheaded events, advertising, and facility activations as part of the External Affairs team.
- Manager, Member Development
- Edmonton Chamber of Commerce | Oct 2014 – Nov 2016
- Transformed member retention and growth through innovative sales and engagement strategies. Delivered double-digit gains in retention, sales, and sponsorship revenue, and led the implementation of a new CRM platform and website launch.
- Business Process Analyst
- ATCO I-Tek (Wipro) | Jan 2012 – Aug 2014 | Edmonton, AB
- Worked on enterprise process improvement projects within customer care and operations. Partnered with business leaders and external stakeholders to develop documentation and systems that supported innovation, efficiency, and change management.
Contact Details
Phone
Email
Why Sifarish?
Why did you join The Sifarish Network?
To foster meaningful connections, expand professional networks, and create opportunities for collaboration, mentorship, and growth within a vibrant and supportive community.
