{"id":3570,"date":"2026-08-14T19:27:31","date_gmt":"2026-08-14T19:27:31","guid":{"rendered":"https:\/\/www.sifarish.org\/directory\/?post_type=at_biz_dir&#038;p=3570"},"modified":"2026-08-14T19:28:26","modified_gmt":"2026-08-14T19:28:26","slug":"sonny-sekhon","status":"publish","type":"at_biz_dir","link":"https:\/\/www.sifarish.org\/directory\/directory\/members-directory\/sonny-sekhon\/","title":{"rendered":"Sonny Sekhon"},"content":{"rendered":"<p>Sonny Sekhon is an Edmonton based community leader, business professional, hockey builder, coach, and advocate dedicated to creating opportunities and making sport more inclusive. As Community Engagement Manager at Henry Singer, Sonny helps professionals build confidence and success through personal style while connecting the brand with Edmonton&#8217;s business community. Throughout his career with Henry Singer, he has led community engagement, operations, and leadership development initiatives that have strengthened both the organization and its relationships across the city. With nearly two decades of coaching and community leadership experience, Sonny has helped build and lead initiatives including the South Asian Hockey Summit, Punjabi Elite League, and South Asian Canada Cup. He is a coach and Director of Community Engagement with AZ1 Hockey and as a longtime leader with the Brick Invitational, he created the BRICK Leadership Program to develop character, respect, inclusivity, and leadership in young athletes beyond the ice. Sonny has also tirelessly mentored and empowered emerging leaders to launch their own initiatives and create lasting impact within their communities. Named one of Edify Edmonton&#8217;s Top 40 Under 40 and a finalist for the 2026 NHL Willie O&#8217;Ree Community Hero Award, Sonny believes hockey can be more than a game. It can build leaders, strengthen communities, and create a lasting sense of belonging.<\/p>\n","protected":false},"author":304,"comment_status":"open","ping_status":"closed","template":"","atbdp_listing_types":[16],"at_biz_dir-category":[287,483,230],"at_biz_dir-location":[644],"at_biz_dir-tags":[],"class_list":["post-3570","at_biz_dir","type-at_biz_dir","status-publish","has-post-thumbnail","hentry","atbdp_listing_types-members-directory","at_biz_dir-category-apparel","at_biz_dir-category-community-services","at_biz_dir-category-sports","at_biz_dir-location-150-10220-103-avenue-nw"],"_links":{"self":[{"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir\/3570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir"}],"about":[{"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/types\/at_biz_dir"}],"author":[{"embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/users\/304"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":1,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir\/3570\/revisions"}],"predecessor-version":[{"id":3572,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir\/3570\/revisions\/3572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/media\/3571"}],"wp:attachment":[{"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/media?parent=3570"}],"wp:term":[{"taxonomy":"atbdp_listing_types","embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/atbdp_listing_types?post=3570"},{"taxonomy":"at_biz_dir-category","embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir-category?post=3570"},{"taxonomy":"at_biz_dir-location","embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir-location?post=3570"},{"taxonomy":"at_biz_dir-tags","embeddable":true,"href":"https:\/\/www.sifarish.org\/directory\/wp-json\/wp\/v2\/at_biz_dir-tags?post=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}